Introducing the UP!

Introducing Volkswagen’s smart new city car. Small, nippy and priced to match, yet with the interior space and features of a much larger car, the new up! Gives you plenty to smile about. Its compact size means it’s perfect for driving round town, while its sophisticated technology, advanced features and generous proportions provide levels of luxury not previously seen on such a small car. Keep smiling – small has never looked so good.

At just 3.54 metres long and 1.64 metres wide, the all-new up! Sets a new precedent in small car design, combining a minimal footprint with exceptional interior space. Stylish side windows, eye-catching alloys and a fully glazed tailgate provide an ultra modern interpretation of the classic Volkswagen design. Front and smooth finishes to the sides. The result is sleek, contemporary and unmistakably Volkswagen.

Not only has the new up! Been ergonomically designed to make the most of all available space, it’s also been lovingly crafted, using the highest quality materials and finishes. Which means every switch and display is intuitively where you would expect it to be, right at your fingertips, while the interior aesthetics are second to none, from the luxurious upholstery to the stylish steering wheel design. Every aspect has been designed to provide total comfort and practicality. And if that’s not enough, a whole range of equipment options enables you to personalize your new up! Still further, to meet your exact requirements.

With more interior space than any other car in its class, the new up! Appears to achieve the impossible – offering a large cabin with more head and legroom than you’d ever think possible. And if you want to add a further dimension of light and space, the optional panoramic sunroof will flood the interior with sunlight and fresh air, creating a wonderfully relaxing interior ambience.

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