Providing a premium level of customer service.

Anthony Ford provides a full range of new and used Ford cars, as well as related products and services, to the people of Aberystwyth and West Wales.

We always aim to provide a premium level of customer service. Our focus on staff training and development has produced a self-motivated workforce dedicated to ensuring maximum satisfaction to those visiting our dealership, whether they are browsing for the first time or loyal customers of many years’ standing.

Our sales team is friendly yet relaxed. While always on-hand to answer any questions you may have, they will not place undue pressure on you to make any purchases or to push you in the direction of any particular product or financial agreement.

In the same way, you can trust our expert servicing department to guarantee the roadworthiness of your vehicle and inform you of any extra work that could be beneficial, but also to give you a choice over carrying out any repairs that are not immediately necessary.